From strategy to implementation in the Japanese healthcare market

CMIC Inizio supports life sciences and healthcare companies from strategy development through implementation in the Japanese healthcare market.
By combining expertise across market entry, marketing, commercial, medical affairs and patient solutions, we work in partnership with our clients to address complex challenges and bring healthcare value to healthcare professionals and patients.
As a healthcare ecosystem partner, we connect diverse expertise and stakeholders to turn strategy into action and create better healthcare outcomes together.

Who we are

CMIC Inizio is a joint venture
between the CMIC Group and Inizio Engage.

By combining CMIC Group’s deep knowledge and extensive network in the Japanese healthcare market with Inizio’s global expertise and capabilities, we support life sciences and healthcare companies in addressing complex challenges in Japan.

Building on our expertise in contract sales and field execution, CMIC Inizio provides integrated support across market entry and marketing, commercial, medical affairs, and patient solutions. We work in partnership with our clients to connect strategy with implementation and help bring healthcare value to healthcare professionals and patients.

CMIC Group

CMIC Group pioneered the CRO business in Japan in 1992 and has since expanded its services across the pharmaceutical value chain, from research and development to manufacturing, sales and marketing. Through its unique Pharmaceutical Value Creator (PVC) business model, CMIC provides integrated support across CRO, CDMO, Site Support Solutions, Market Solutions and Healthcare Revolution. Building on its extensive experience in drug development and the Japanese healthcare market, the Group also provides healthcare solutions beyond pharmaceuticals.

Business Segments

CRO
CDMO
Site Support Solutions
Market Solutions
Healthcare Revolution

More than 7,700 employees
28 group companies
42 offices, 6 manufacturing sites and 8 research laboratories worldwide

For more information visit: en.cmicgroup.com

Inizio Engage

Part of Inizio, Inizio Engage is a global strategic, commercial and creative engagement partner specializing in healthcare. By combining consultation, creation and activation expertise with data, technology and deep local insight, Inizio Engage helps life sciences companies engage patients, healthcare professionals and other stakeholders more effectively. With more than 6,000 experts across 20+ countries, Inizio Engage provides global capabilities with local market expertise to support clients in improving engagement, commercial performance and healthcare outcomes.

Specialist areas

Strategic Consulting
XD (Experience Design)
Patient Solutions
Medical Affairs
Commercial Solutions
Recruitment Solutions

Office in 20+ countries in globally
Services in 50+ countries
More than 6,000 employees

For more information visit: inizioengage.com

Why CMIC Inizio?

Local expertise. Global capabilities. From strategy to implementation.

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Provided Services

CMIC Inizio provides integrated support across market entry and marketing, commercial, medical affairs, and patient solutions. By combining specialized expertise, people, and project management capabilities, we help clients move from strategy development to implementation in the Japanese healthcare market. We work in partnership with our clients to address complex challenges and deliver healthcare value to healthcare professionals and patients.

Commercial

Full support in setting up the organization required to run a sales team, providing a sales force and training to improve outcomes.
Beyond human resources services, our experience in managing numerous sales teams helps to achieve commercial excellence, such as organizational set-up and training.

Medical Affairs

Provide high-level consulting expertise to deliver practical solutions that maximize organizational outcomes and contribute to achieving Patient Centricity.

Patient Solutions

Harnessing the power of empathy and insight to improve access and adherence, we deliver patient-centric engagement solutions based on broad competencies, deep expertise, and partnerships.

Market Entry & Marketing

Support for market entry, marketing strategy, and commercialization planning in Japan, from initial assessment through execution.

We provide comprehensive services
across the healthcare product lifecycle

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For First Time Visitors: An Introduction to Our Services

In Japan, companies that provide services such as ours are referred to as CSOs.
Over the past few years, an increasing number of companies have been using the services of CSO to enter new markets in Japan and to set up their own distribution structures.
We provide useful information on what you need to know when using services like ours in the Japanese market.

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Corporate Profile

CMIC Inizio Co., Ltd.

Address: Headquarters
6F, SG Square
7-7-7 Nishi-Gotanda, Shinagawa-ku,
Tokyo 141-0031, Japan

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