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SERVICE PORTFOLIO

Commercial

We Provide Customized Solutions Combining Multiple Human Resources and Channels 

 We provide customized commercial solutions by combining the right talent, capabilities, and channels to meet each client’s needs. From organizational setup and launch preparation to ongoing operations, we support clients throughout the commercial lifecycle. 

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Service Overview

Comprehensive Support for Sales and Marketing 

We support the establishment and operation of commercial organizations in Japan, from initial planning and organizational design through launch and ongoing operations.

Our support can be tailored to each client’s business stage, strategy, and existing capabilities, covering both sales and marketing functions.

 Typical Needs  

  • Foreign companies entering the Japanese market
  • Companies from other industries entering the pharmaceutical market
  • Pharmaceutical companies establishing or strengthening their own commercial organizations
 Organizational Structure Development 
  • Medical Information
  • Safety Management, including adverse event reporting
  • Post-Marketing Surveillance
  • Sales Team Management
  • Training and Human Resource Development
  • MR Accreditation Management
  • etc.
Marketing Planning
  • Market Research
  • Targeting
  • Territory Alignment
  • etc.
 Sales Strategy Development 
  • Sales Target Planning
  • Key Message Development
  • Brand Message Development
  • Talk Script Development
  • etc.
 Sales Material Development 
  • Promotional Materials
  • Detail Aids
  • Presentation Materials
  • etc.
System Design
  • Personnel and Performance Evaluation Systems
  • Job Description Design
  • In-house Promotion Code Development
  • Sales Operating Procedures
  • etc.
 Infrastructure Development 
  • Progress Management Systems
  • Activity Reporting Systems
  • CRM Design
  • Remote / Digital Detailing Infrastructure
  • etc.
 Regulatory and Administrative Support 
  • Registration with the MR Education & Accreditation Center of Japan
  • Training Facility Registration
  • Manufacturing and Marketing Authorization-related Applications
  • etc.

Dispatch of Sales Staff

Under a personnel dispatch arrangement, CMIC Inizio forms a project team and assigns its employed MRs to the client’s sales organization, such as a pharmaceutical company. Dispatched MRs carry out their activities under the direction and supervision of the client’s designated manager, such as a sales office manager. 

Typical Use Cases

 

  • Temporarily Strengthening the Sales and Marketing Organization

For new product launches, indication expansions, competitive product launches, or other periods when additional field resources are needed. 

  • Strengthening the Sales Force in Specific Regions or Therapeutic Areas

For priority regions, coverage gaps, specific therapeutic areas, or dedicated product assignments. 

  • Covering Temporary Vacancies

 For maternity or paternity leave, family care leave, reskilling, or other temporary absences. 

  • Pilot Programs

To test and evaluate the effectiveness of a new sales strategy. 

Full Outsourcing Projects

CMIC Inizio project teams can manage part or all of a client’s promotional activities. The scope and structure of each project are designed according to client needs, such as for specific products, therapeutic areas, or geographic regions. 

Typical Use Cases

 

  • Building a Sales Organization for New Market Entry

Managing the cost and risk associated with establishing a new commercial organization 

  • Promoting Specific Products

Providing additional resources for strategic priority products or maintaining coverage for non-priority and long-established products. 

  • Promotional Activities in Specific Geographic Areas

Increasing resources in priority urban areas or improving coverage in regions outside the client’s core focus. 

  • Pilot Projects for New Sales Strategies

Remote Engagement Support 

We support the design, implementation, and operation of remote and digital engagement models for healthcare professionals. In addition to staffing and outsourcing services, we provide implementation consulting, project management, and training to help clients build effective remote engagement capabilities. 

Typical Use Cases

 

Implementation Consulting
  • System Selection and Implementation Support
  • Development of Promotional Materials
  • Development of Operating Manuals
  • Support Desk Setup
  • etc.
Project Management
  • Dispatch of Dedicated Remote MRs
  • Full Outsourcing of Remote Sales Teams
Remote Engagement Skills Training
  • Introductory Training
  • Role-play Training
  • Skills Assessment
  • Development of Training Materials, including videos and reference materials
  • etc.

Would you like to know more about our services?

As our solutions are client driven rather than prescriptive, there is insufficient space to describe all our services in detail. We also place great emphasis on explaining the interests of each and every one of our clients.
If you are interested in using our services and your needs are not yet specified, please do not hesitate to contact us.
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