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SERVICE PORTFOLIO

Commercial

We Provide Customized Solutions Combining Multiple Human Resources and Channels

Full support from the establishment of the commercial (sales and marketing) department to the start of operations. Contributes to ongoing organizational excellence by providing comprehensive support from pre- to post-operational phases.

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Service Overview

Comprehensive Support for Sales and Marketing

Full support from the establishment of the commercial (sales and marketing) department to the start of operations. Contributes to ongoing organizational excellence by providing comprehensive support from pre- to post-operational phases.

Usage Scenarios/Needs

  • Support for foreign companies entering the Japanese market
  • Support for new entrants to the pharmaceutical industry from various domestic industries
  • Support for the establishment of a self-distribution system
Development of the Organizational Structure
  • Medical information
  • Safety management (reporting adverse reactions, etc.)
  • Post-marketing survey
  • Sales team management
  • Training/Human resources development
  • MR certification management system, etc.
  • Etc.
Marketing Plan
  • Market research
  • Target selection
  • Territory alignment
  • Etc.
Formulation of Sales Strategy
  • Sales target planning
  • Key message creation
  • Brand message creation
  • Talk scripts
  • Etc.
Design of Sales Materials
  • Market research
  • Target selection
  • Territory alignment
  • Etc.
Design of the System
  • Personnel and evaluation system
  • JD design of each position
  • In-house promotion code creation
  • Preparation of sales operating rules
  • Etc.
Improvement of Infrastructure
  • Progress management system
  • Activity reporting system
  • CRM design
  • Remote detailing
  • Etc.
Various Types of Notifications
  • MR certification centers registration
  • Training facility registration
  • Manufacturing and marketing license application
  • Etc.

Dispatch of Sales Staff

On the basis of the contract, MR staffing service forms a project team within CMIC Inizio. MR staff employed by CMIC Inizio are assigned as one of the project members and sent to the client's sales department (e.g. a pharmaceutical company). The deployed MR performs MR activities under the direction of the head of the client organization (e.g. sales office manager).

Usage Situations

 

  • Strengthening the Sales and Marketing Organization Over a Certain Period of Time

When a new drug is launched, when an indication is expanded, when a competitor product is launched, when a sales organization is in place, etc.

  • Strengthening the Sales Force in Certain Regions and in Certain Disease Areas

Reinforcement of priority areas, complementation of non-priority areas, specific disease areas, specialization in specific products, etc.

  • Filling Vacancies as a Result of Supporting Diversity, etc.

Maternity/paternity leave, family care leave, employee reskilling, etc.

  • Pilot Operation

Review the effectiveness of the new sales strategy.

Full Outsourcing Projects

The CMIC Inizio project team manages some or all of the promotional activities. Strategy implementation units are designed according to client needs, for example, for specific products or designated areas.

Main Usage Situations

 

  • Sales Structure Development for New Market Entry

Managing the costs and risks of setting up a new unit

  • Promotions for Specific Products

Additional resources for priority strategic products/coverage for non-focused and long-listed products

  • Promotional Activities in Specific Areas (Regions)

Additional resources in urban areas/improving coverage outside priority areas, etc.

  • Pilot Projects for New Sales Strategies

Remote communication support

We support the implementation of online detailing, which has become an increasingly important method of building and strengthening engagement in Japan. In addition to staffing and outsourcing, we also offer training services, drawing on our expertise in comprehensive consulting.

Usage Situations

 

Consultation on Implementation
  • System selection/implementation support
  • Marketing material preparation
  • Manual preparation
  • Support desk
  • etc.
Project Management
  • Remote dedicated MR dispatch
  • Full outsourcing of sales teams in remote locations (outsourced operations)
Online Interview Skills Training
  • Introductory training
  • Role play training
  • Skills assessment
  • Preparation of training materials (videos/materials),
  • etc.

Would you like to know more about our services?

As our solutions are client driven rather than prescriptive, there is insufficient space to describe all our services in detail. We also place great emphasis on explaining the interests of each and every one of our clients.
If you are interested in using our services and your needs are not yet specified, please do not hesitate to contact us.
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